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Efma and Accenture reveal the winners of Innovation in Insurance Awards 2022

Publish date: 15 June 2022

Efma and Accenture announced the winners of the seventh annual Innovation in Insurance Awards during a virtual ceremony.

The global program, which recognizes the best new innovative ideas and projects in insurance, attracted 398 entries from 251 institutions in 44 countries. This year’s entries demonstrate an ongoing customer focus, creative applications of artificial intelligence (AI) and automation as well as a sustainability lens. 

The winners were selected across seven categories by a panel of 37 judges, including senior executives from insurers worldwide. Each entry was assessed using three criteria: originality; strategic capacity to generate long-term competitive edge and return on investment; and adaptability for use in other markets and countries. 

The winners of the Efma-Accenture Innovation in Insurance Awards 2022 are: 

AIA (Thailand) ¬– received the Connected Ecosystems & Marketplaces 2022 award for its ALive mobile application. This ecosystem of health and wellness offerings aims to put community at its core by supporting young families and helping them lead healthier, longer and better lives. 

Silver went to Allianz (Germany) for its International Claims Service and bronze to AXA (France) for its Digital Healthcare Platform. 

• Bolttech (Singapore) – received the Insurtech 2022 award for Click-to-Protect (CTP), a diagnostic tool for mobile device insurance and protection that is offered to partners via a white-labelled offering. It uses AI and machine learning to assess the condition of any new or used smart phone, without the need for an app. 

Silver went to Coalition’s Active Cyber Insurance Defends Organizations Against Digital Risk (USA) and bronze to Artivatic.AI’s Alfred - AI health claims (India).

• Discovery (South Africa) – received the Product & Service Innovation 2022 award for Discovery Hospital at Home, that provides an alternative care setting for a range of medical and post-surgical conditions that would otherwise require hospital admission. 

Silver went to Bradesco Seguros (Brazil) for Vida Viva Bradesco and bronze to Allianz Partners (Switzerland) for Digital Access to Care – Your personal health assistant.

• Allianz Partners (Spain) – received the Re-imagining the Customer Experience 2022 award for Visi´Home, a video-diagnostic service that supports customers remotely. 

Silver went to MAPFRE (Spain) for Vive Fácil and bronze to Ping An (China) for the Insurance AI Meeting Platform.

• PZU (Poland) – received the Social, Sustainable & Responsible 2022 award for AI Skin Cancer Prevention. Customers are able to access skin cancer pre-screening quickly and easily through an AI-enabled mobile app. 

Silver went to Discovery Life (South Africa) for Vaccination Max PayBack and bronze to Aésio Mutuelle (France) for building the most accessible ecosystem.

• Zurich Insurance Company (Spain) – received the Workforce Transformation 2022 award for One Zurich, an all-in-one mobile application for Zurich employees that simplifies the day-to-day experience whether at home or in the office. 

Silver went to PZU (Poland) for AgroLab – AI in Agricultural Claims and bronze to Bajaj Allianz General Insurance (India) for Project Economy.

Discovery (South Africa) – named Global Innovator 2022 for introducing several innovations such as Discovery Hospital at Home, Discovery Strength in Unity - Vaccinating a Nation, the Healthy Futures calculator, Motion Alert and Pothole Patrol. Discovery Hospital at Home includes world-class telehealth capabilities, digital tools for members and doctors and remote monitoring devices to enable real-time tracking of clinical progress and fast delivery of care. Discovery Strength in Unity is a program whereby the insurer is supporting South Africa’s COVID-19 vaccination program, setting up nine vaccination sites to supplement capacity. The Healthy Futures calculator analyzes an individual customers’ unique biometrics to give them a basic overview of their health, and provides personal, science-based recommendations and insights. Motion Alert uses telematics technology to detect when a vehicle may have been stolen, alerting the owner and initiating vehicle recovery services automatically. Pothole Patrol, in partnership with Dialdirect and the City of Johannesburg, manages and repairs potholes to make roads safer, using an app for pothole reporting. 

Silver went to Assicurazioni Generali (Italy) and bronze to Nationwide (USA).

“We would like to congratulate the winners and thank all of the participants for submitting many fantastic innovations again this year,” said John Berry, Efma CEO. “The winning entries show that the insurance industry is shifting to a consumer-centric model and delivering on new experiences. Amid market disruption and heightened consumer expectations, carriers are developing more individual offerings. For example, in the health and wellness space, we’ve seen an increase in products that aim to improve customers’ quality and length of life. We are proud to see that insurers are stepping up to respond to the ever-evolving market and broader societal challenges.” 

Silvia Milian, a managing director in Accenture's Insurance industry group and its lead for the awards, said, “We had another strong round of submissions this year that exemplify the journey insurers have been on to reshape their business models, forge new partnerships, and leverage convergence opportunities with health and financial management ecosystems — all with the customer at the core. The insurer of the future can have a positive impact on society — influencing behaviors and contributing to safer, greener and more inclusive industry practices, as evidenced by the growing focus on sustainability among the submissions.” 

To find out more about the award-winning innovations, visit