Cledara’s CEO and Founder Cristina Vila spoke with Efma’s Boris Plantier about how her experiences in managing SaaS in the fintech world inspired her to create her own company.
What led to the creation of Cledara?
I founded Cledara in July 2018 after experiencing the internal chaos caused by using SaaS in companies. Previously, I was responsible for the operations of a fintech company and as part of my job, I had to streamline processes which meant that I had to know what software people were using to do their job.
That turned out to be a real challenge. We had offices in three different countries, remote developers, and people working from home all signing up for different SaaS products and then expensing them back to the company. As a result, I had to manually go around and ask everyone to fill in a spreadsheet to get the data which proved to be impossible because people only recorded those that they were actively using and could remember.
The same thing happened to the finance team that had payments going out every month from the founder’s card without a clue what any of it was for. I looked around for solutions and spoke with founders to see how they were managing this problem. When the best answer was “Google sheets,” I realized that something like Cledara had to exist.
Could you present Cledara's offer?
Every year companies waste more than $20 billion on duplicate, unused or forgotten software subscriptions. There are dozens of companies that help sellers of subscription software optimize their sales but there are basically none that help companies buy and manage their software subscriptions in a scalable way. We believe that unless companies have a way to manage cloud software at scale, it will be very difficult for SaaS to reach the mass market.
We provide companies with a purchasing and analytics platform that enables them to manage and control recurring subscription payments. It combines management tools for teams with a payments platform to deliver a request-to-purchase solution for dynamic teams working in the subscription economy.
What's coming next for Cledara?
Cledara has been doubling every month since we were founded, simply through word of mouth. We can now issue the Cledara Card in 28 countries and we're planning to grow the team ahead of a full launch.
We're hiring in sales, engineering, marketing and customer success and we're super excited to get everyone onboard as things are getting really busy!
We're also going to announce something super exciting with Xero in the next month or two, so keep an eye out.