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Generali Hong Kong and ZA Bank commence bancassurance partnership

Publish date: 07 April 2022

Generali Hong Kong and Hong Kong's No.1 virtual bank - ZA Bank, announced the commencement of their bancassurance partnership. This partnership is the first of its kind in Hong Kong between a well-established global insurer and a leading virtual bank in the city, with the common goal being to excel in financial innovation and customer empowerment. Offering life insurance products issued by Generali Hong Kong on the ZA Bank App, it provides holistic and innovative protection that cover different stages of a customer's life.

The collaboration presents a digitally engaged journey which combines the convenience and accessibility of the ZA Bank App and the professionalism and human touch of an appointed insurance advisor from Generali Hong Kong. From accessing product details, scheduling a meeting with appointed insurance advisors to settling payments and reviewing policy documents, every step of the in-app experience aims to be seamless and ensures a personalized and user-friendly interaction that works. The first phase of launch comprises of five life products covering: critical illness, savings, retirement, Qualifying Deferred Annuity Policy, and life protection with return of premium.

Davide Glavina, CEO of Generali Life (Hong Kong) Limited and General Manager of Assicurazioni Generali S.p.A – Hong Kong Branch, said: “The partnership is part of Generali’s commitment to develop bancassurance distribution as a driver of sustainable growth. Taking pride in our 190 years of history, we aim to be a lifetime partner to our customers and have been pioneering innovative insurance solutions to meet their evolving needs. It makes us the natural partner for ZA Bank, a change agent in the banking space that provides 360° protection for over 500,000 customers through technology. This insurer-virtual bank partnership allows Generali to combine our legacy of knowledge with ZA's expertise in fintech and their entrepreneurial spirit to devise unique and innovative offerings that empower customers. With this shared vision, we are confident of capturing, unleashing and creating new possibilities that benefit the broader community.”

Rockson Hsu, CEO of ZA Bank, said: "As a new bank in Hong Kong, we dare to challenge the status quo with our vision to create a better banking experience. That makes us who we are today – a game-changing bank that has gained the trust of more than 6% of Hong Kong's total population. Looking forward, with our aspiration to become users' main bank covering their holistic financial needs, we will forge into the insurance ecosystem by collaborating with the industry enablers. The partnership with Generali is a significant step for us to reimagine insurance with technology and strengthen trust with our users. Creating sparks between a 190-year-old insurance group and a new digital bank, our partnership is a key milestone that we expect will be a big hit with users."

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