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How less-digitally mature organizations can survive the corona crisis

Publish date: 20 April 2020
Author: EasySend

Tal Daskal is the CEO and Co-Founder of EasySend, a SaaS company based in Tel-Aviv, New York, and Germany. Tal is an expert on all things digital transformation in banking and insurance and is a passionate advocate for the paradigm shift towards no-code application development in the financial sector.

We are still a long way ahead from the peak of the global pandemic, and the only sure thing today is that nothing is certain anymore. Measures taken by governments around the world to slow down the spread of the novel coronavirus could not have been imagined just a couple of months ago. As the global economy is coming to a halt, the digital channel is becoming as crucial as it has ever been.

Digitally mature organizations are benefiting by utilizing their digital channels to the fullest. Customer servicing, customer onboarding, and internal processes are handled exclusively through digital means. But what can less digitally mature organizations that are still relying on manual processes and paper-based documents do to survive the current crisis? 

Focus on customers

A focus on customers is as crucial as it has ever been. Just because customers can’t come to the branch and the employees work from home, it doesn’t mean that the quality of service can go down. Customers expect the same level of service, speed, and consideration as before the crisis.

Support your employees

As a record number of organizations are moving towards remote work, organizations with zero or very minimal experience with remote work are put into a new reality. It is essential to support your employees throughout this challenging transition and ensure that they have the right capabilities to service your customers.

Use the right kind of technology to spin up digital capabilities quickly

Digital transformation has always been driven by business needs, with technology playing a supporting role. The COVID-19 crisis is fast-tracking digital transformation initiatives in many industries, with digital laggards turning into digital evangelists. As companies are searching for ways to innovate quickly in the rapidly changing environment, it is crucial to deploy the right technology for the task.

Why no-code platforms are uniquely suited to speed-track digital transformation projects in insurance and banking

Let’s face it: digital transformations in insurance are usually lengthy and expensive affairs. However, right now, companies that are stuck with manual and paper-based processes need to find a digital alternative as quickly as possible. Now is not the time for lengthy initiatives.

That is why no-code development platforms are uniquely suited to enable less digitally mature organizations to quickly spin up digital solutions for customer service, customer onboarding, digital claims administration, policy renewals, or any other document-intensive process.  

Fast time to market: No-code platforms have a unique advantage when it comes to spinning up new digital solutions quickly. Especially now, when less digitally mature organizations need to adapt to a new reality quickly, speed is of the essence.

No coding required: Since no-code platforms eliminate the technical hurdles of developing new products, the power shifts to subject matter experts who are now empowered to create applications to benefit the organization.

Simple integrations: As most no-code platforms are built around the idea of simplifying application development; most vendors are developing alliances out-of-the-box with major CRM and internal systems.

EasySend is a revolutionary smart form builder built to answer the unique needs of insurance carriers, banks, and financial enterprises. Our SaaS, no-code eForm platform helps insurers ditch paper and streamline and accelerate data collection across all customer touchpoints, resulting in fully integrated, responsive, and user-friendly customer journeys. No coding required.

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