TBI Bank is ending 2021 with an important milestone - after approval by the Bank of Greece, they will now offer financial services in Greece. This will be their third main market of operations next to Bulgaria and Romania.
TBI Bank is currently offering its financial products to retail and SME customers in these two countries in addition to its cross-border activities (without physical presence) on 5 other EU markets – Germany, Poland, Lithuania, Denmark, and Sweden. As an inclusive lender and one of the fastest growing bank in South-Eastern Europe, they have a wide network of near 13.000 merchant partners online and in-store and a customer portfolio of 2 million clients. For years they have been recognized among the most profitable and efficient banks in the region.
Entering Greece, one of the fastest growing economies in the EU with a population of 11 million people and banking sector coming out of years of debt restructuring, gives them the opportunity to expand and further diversify their customer base.
Starting from the beginning of 2022, customers and merchants in Greece will benefit from TBI Bank’s innovative and fully digital solutions. As first steps, the bank will offer the full range of Buy Now, Pay Later products online, instore and omnichannel in a transparent approach helping merchants grow and consumers to spread the cost of their purchases over time. Later in 2022 additional customer journeys will be deployed in the market like the General-purpose loans and the innovative NEON card.
Being the Buy now, Pay later (BNPL) market leader in Bulgaria and Romania, over 2022 TBI Bank will also transfer its unique know-how on the Greek market. By splitting repayments in 4 or more installments, its BNPL will offer a new convenient payment solution that is currently missing on the Greek market.
These products will be accessible to Greek customers online, via our Mobile App and website, and through a Call Center.
“Entering Greece is a natural expansion for us, since we’re already successful with our payment solutions for merchants in Bulgaria and Romania, providing convenient financing to end customers, and our partners the opportunity to increase their sales”, says Petr Baron, CEO of TBI. “Being BNPL pioneers on our current main markets of operation, by expanding to Greece our goal is to become BNPL leader in South-Eastern Europe and transfer our fintech mindset to the market.”.
TBI Bank’s team in Greece will be led by Costas Tovil, an industry expert with nearly 20 years fintech and banking experience in Greece, Bulgaria and Romania. “We want to become the alternative payment provider of choice to the Greek consumers by giving the ability to manage their finances in a transparent and seamless manner,” says Tovil. “Our preliminary discussions with the merchants and consumers about our BNPL solution and overall proposition are very positive. Together with our expanding Greek team of great professionals, we plan to offer our services to the customers in the first quarter of 2022”.