Bradesco is one of the largest financial groups in Brazil, with solid performance focused on the interests of its clients since 1943.
In addition to excellence in services, it stands out for being one of the best resource managers in the market, with results built on sustainable bases.
Bradesco's t rajectory has always had “innovation and a pioneering
attitude” as outstanding characteristics of our professionals. These characteristics have always allowed us to overcome challenges and to release relevant products and services. That's why we
always say that innovation is in our DNA. We invest approximately R$ 6 billion annually in technology, of which approximately 1/3 of IT investments are directed towards innovation, which permeates the entire organizational environment, with a governance st ructure aligned with st rategic and business guidelines. The investments are strategically directed to fronts of value creation that leverage the customer
experience through the delivery of products and services that are more friendly and adherent to
Bradesco has a full innovation ecosystem at Bradesco, which fosters innovation inside and outside the organization through collaborative work between employees, business areas, customers, companies, startups, technological partners, investors and mentors. The objective of the ecosystem is to meet the needs of customers and to ensure the sustainability of businesses in the long term. The inovabra ecosystem consists of several complementary action programs. One of them is the inovabra habitat, which is a co-innovation environment with physical and digital operations where startups, investors, tech partners, consultants and mentors, large companies, in addition to Bradesco itself, work collaboratively to bring about innovation and generate new businesses. Today, habitat brings together 193 startups and 77 large companies that work collaboratively to co-innovate and generate businesses. The startups share inovabra habitat’s environment with companies from sectors such as Industry, Finance, Investments, Technology, Retail, Utilities, Health, Services, Real State, Insurance and Agribusiness. By March 2021, more than 470 agreements had been executed at inovabra habitat between startups and companies and/or startups and Bradesco, reinforcing the overarching purpose of generating business. High-potential startups with solutions in emerging technologies from all parts of Brazil are also welcome through the inovabra hub digital platform. Currently, there are more than 2.6 K registered startups that can be analyzed to participate in specific business challenges. These startups also participate in events to disseminate content and promote new businesses.